AUDIENCES
Custom audiences.
Saved targeting segments from the Meta ad account. Size is Meta's approximate count (refreshed hourly).
Lead source
Last 30 days · 559 leads totalWhere completed leads are captured. Organic search lives outside Meta.
- Lead form (Meta)395 · 70.7%
- Website (pixel)164 · 29.3%
Age
Best CPL: 35-44 · S$69Last 30 days · spend + leads by age bracket
- 35-44S$12,101·176 leads·S$69 CPL
- 45-54S$9,071·108 leads·S$84 CPL
- 25-34S$7,847·114 leads·S$69 CPL
- 55-64S$4,820·55 leads·S$88 CPL
- 65+S$2,196·20 leads·S$110 CPL
- 18-24S$524·3 leads·S$175 CPL
- UnknownS$0·0 leads
Blended: S$36,559 · 476 leads · S$77 CPL
Gender
Best CPL: Unknown · S$62Last 30 days
- FemaleS$22,115·285 leads·S$78 CPL
- MaleS$13,828·181 leads·S$76 CPL
- UnknownS$616·10 leads·S$62 CPL
Blended: S$36,559 · 476 leads · S$77 CPL
Placement
Best CPL: Instagram · S$69Facebook vs Instagram vs Messenger vs Audience Network
- InstagramS$20,820·302 leads·S$69 CPL
- FacebookS$15,722·174 leads·S$90 CPL
- Audience NetworkS$10·0 leads
- threadsS$7·0 leads
- UnknownS$0·0 leads
Blended: S$36,559 · 476 leads · S$77 CPL
Device
Best CPL: Mobile app · S$77Mobile vs desktop
- Mobile appS$36,525·476 leads·S$77 CPL
- DesktopS$31·0 leads
- Mobile webS$3·0 leads
- UnknownS$0·0 leads
Blended: S$36,559 · 476 leads · S$77 CPL