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Live · Meta
AUDIENCES

Custom audiences.

Saved targeting segments from the Meta ad account. Size is Meta's approximate count (refreshed hourly).

Lead source

Last 30 days · 294 leads total
Where completed leads are captured. Organic search lives outside Meta.
  • Lead form (Meta)89 · 30.3%
  • Website (pixel)205 · 69.7%

Age

Best CPL: 18-24 · S$64
Last 30 days · spend + leads by age bracket
  • 35-44S$4,434·41 leads·S$108 CPL
  • 45-54S$3,485·47 leads·S$74 CPL
  • 25-34S$3,383·27 leads·S$125 CPL
  • 55-64S$2,673·38 leads·S$70 CPL
  • 65+S$2,393·26 leads·S$92 CPL
  • 18-24S$764·12 leads·S$64 CPL
  • UnknownS$0·0 leads
Blended: S$17,133 · 191 leads · S$90 CPL

Gender

Best CPL: Unknown · S$42
Last 30 days
  • MaleS$8,951·94 leads·S$95 CPL
  • FemaleS$7,929·91 leads·S$87 CPL
  • UnknownS$253·6 leads·S$42 CPL
Blended: S$17,133 · 191 leads · S$90 CPL

Placement

Best CPL: Facebook · S$82
Facebook vs Instagram vs Messenger vs Audience Network
  • FacebookS$9,821·120 leads·S$82 CPL
  • InstagramS$6,838·71 leads·S$96 CPL
  • Audience NetworkS$463·0 leads
  • threadsS$12·0 leads
  • MessengerS$0·0 leads
  • UnknownS$0·0 leads
Blended: S$17,133 · 191 leads · S$90 CPL

Device

Best CPL: Desktop · S$81
Mobile vs desktop
  • Mobile appS$16,601·185 leads·S$90 CPL
  • DesktopS$486·6 leads·S$81 CPL
  • Mobile webS$46·0 leads
  • UnknownS$0·0 leads
Blended: S$17,133 · 191 leads · S$90 CPL