OPTIMIZATION
What to turn off.
Rule-based flags on individual ads — zero leads, high CPL, fatigued creatives. Review each and pause in Meta.
Creative-level flags
Target CPL S$50 · 7 ads flaggedTurn off now5
Review2
Total flagged7of 20 lead ads
Engagement
Network HomeownersFIRED
instagram.com
This comes as a surprise to most homeowners but Hakeem's actual job: making sure you don’t pick the wrong firm.
See adFIRED
Engagement Batch2
ReasonS$615.07 spent, zero leads
SpendS$615.07
Leads0
CPL—
CTR8.99%
Engagement
Network HomeownersHakeem Fired STILL
Renovation Cost Guide Singapore | Network
This comes as a surprise to most homeowners but Hakeem's actual job: making sure you don’t pick the wrong firm.
See adHakeem Fired STILL
Engage to site
ReasonS$388.42 spent, zero leads
SpendS$388.42
Leads0
CPL—
CTR10.55%
Engagement
Network HomeownersResale_still2
Resale_still2
Engage to site – Copy
ReasonS$332.61 spent, zero leads
SpendS$332.61
Leads0
CPL—
CTR5.53%
NETWORK TESTING [New Set
Network HomeownersPAIN_QUESTION_COSTGUIDE
Get accurate pricing
🔴If you're still looking for IDs, there's a more accurate way to compare your reno quote.
See adPAIN_QUESTION_COSTGUIDE
AI UGC Batch1
ReasonS$111.36 spent, zero leads
SpendS$111.36
Leads0
CPL—
CTR1.82%
NETWORK TESTING [New Set
Network HomeownersPAIN_QUESTION_STORAGE
Find the right designer.
🔴If you want more storage space after renovation, you need to pick the right designer.
See adPAIN_QUESTION_STORAGE
AI UGC Batch1
ReasonS$89.92 spent, zero leads
SpendS$89.92
Leads0
CPL—
CTR1.42%
NETWORK TESTING [New Set
Network HomeownersPAIN_STAT_FINDID
PAIN_STAT_FINDID
AI UGC Batch1
ReasonCPL S$83.86 · 1.7× target
SpendS$5,534.93
Leads66
CPLS$83.86
CTR2.28%
NETWORK TESTING [New Set
Voiceover_2
Find ID
ReasonCPL S$98.04 · 2.0× target
SpendS$1,372.59
Leads14
CPLS$98.04
CTR1.87%