OPTIMIZATION
What to turn off.
Rule-based flags on individual ads — zero leads, high CPL, fatigued creatives. Review each and pause in Meta.
Creative-level flags
Target CPL S$50 · 11 ads flaggedTurn off now6
Review5
Total flagged11of 42 lead ads
[NETWORK] ANGLE TEST
Network Homeowners
One brief. 3 verified matches.
If you're renovating soon — here's the real problem nobody talks about 🛑
TH 6-2: "The Real Reason We Exist" HANS
TALKING HEAD - HAKEEM
ReasonCPL S$102.19 · 2.0× target
SpendS$102.19
Leads1
CPLS$102.19
CTR1.11%
[NETWORK] ANGLE TEST
Network Homeowners
Get matched with 3 design consultants.
Quartz countertop. Pull-down baskets. Sensor hood. Automated blinds. Rain shower. Heated towel rack 🛑
VO 2-4: "What Intentional Design Looks Like" HANS
VOICE OVER
ReasonS$77.10 spent, zero leads
SpendS$77.10
Leads0
CPL—
CTR2.10%
NETWORK TESTING [New Set
Network Homeowners
The right designer is the difference between a beautiful home and a generic one.
22_DESIGN_REEL
DESIGN CONSULTANT DEMO
ReasonS$46.87 spent, zero leads
SpendS$46.87
Leads0
CPL—
CTR5.05%
NETWORK TESTING [New Set
Network Homeowners
✅See real reno costs
🛑The reason most homeowners overpay $20K on their renovation has nothing to do with scams.
21_APRIL_COSTGUIDE_STILL – Copy
RENOVATORS DEMO
ReasonS$39.14 spent, zero leads
SpendS$39.14
Leads0
CPL—
CTR5.64%
NETWORK TESTING [New Set
Network Homeowners
✅find interior designers
🛑Save yourself weeks of meeting the wrong ID firms — here's how I did it.
22_FINDINGID_UGC
RENOVATORS DEMO
ReasonS$29.30 spent, zero leads
SpendS$29.30
Leads0
CPL—
CTR2.13%
[NETWORK] ANGLE TEST
Network Homeowners
See real costs.
If you're renovating in the next 6 months - here's what to check before you sign anything 🛑
28_FEB COST GUIDE 05
COST GUIDE
ReasonS$26.27 spent, zero leads
SpendS$26.27
Leads0
CPL—
CTR2.78%
[NETWORK] ANGLE TEST
Network Homeowners
Get Matched With 5 Vetted Renovation Firms Today👇
If you're renovating in the next 6 months, here's how homeowners end up paying $68K when it should've been $40K 💸
AD 7 - Overpayment Invoice
EXPERIMENTAL ANGLE
ReasonCPL S$82.81 · 1.7× target
SpendS$1,407.83
Leads17
CPLS$82.81
CTR2.00%
[NETWORK] ANGLE TEST
Network Homeowners
Get Matched With 5 Vetted Renovation Firms Today👇
Renovating in the next 6 months? Here's what "verified" actually means on most platforms ⚠️
AD 3 - Ceiling Leak
EXPERIMENTAL ANGLE
ReasonCPL S$65.37 · 1.3× target
SpendS$457.61
Leads7
CPLS$65.37
CTR1.50%
[NETWORK] ANGLE TEST
Network Homeowners
Get Matched With 5 Vetted Renovation Firms Today👇
If you're renovating in the next 3-6 months, here's how much time you're about to waste (and it still won't help you decide) 😵
AD 6 - Phone Messages
EXPERIMENTAL ANGLE
ReasonCPL S$81.29 · 1.6× target
SpendS$243.87
Leads3
CPLS$81.29
CTR1.16%
[NETWORK] ANGLE TEST
Network Homeowners
Get matched with designers who plan ahead.
If you're renovating and want smart features in your home — read this before anything gets built 🛑
TH 2.1 "Why Smart Features Need to Be Planned" - NOEL
TALKING HEAD - HAKEEM
ReasonCPL S$67.26 · 1.3× target
SpendS$134.52
Leads2
CPLS$67.26
CTR1.80%
[NETWORK] ANGLE TEST
Network Homeowners
Get matched with resale specialists.
Renovating a BTO? You start with a blank canvas. Renovating a resale? You start with 25 years of existing infrastructure 🛑
VO 3-1: "Resale vs BTO" - NOEL
VOICE OVER
ReasonCPL S$82.24 · 1.6× target
SpendS$82.24
Leads1
CPLS$82.24
CTR1.86%